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Efficiency Leaves are a 'Game Changer' For Building Eco-Friendly Driving Habits

If you were given a digital pet which you could watch flourish and grow, or struggle depending on how you took care of it, then you might be motivated to act in a way that makes it grow -- even if you know it's not real. Even if you never asked for a digital pet.

It's simple human psychology. We like to succeed, and we like to see progress accrue in the form of levels, points, visible growth of…

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